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How to import products to Shopify

J
Written by Juul v Kessel
Updated this week

Export your optimized content to Shopify using the built-in CSV import feature.

Exporting from Valuna

  • Go to Products

  • Select the products to export

  • Click "Export"

  • Choose "CSV for Shopify"

  • Download the file

The export includes Shopify-compatible column headers.

CSV File Requirements

  • UTF-8 encoding required

  • Handle column is required for matching products

  • Maximum 15MB file size

  • Column headers must match Shopify field names exactly

Importing to Shopify

  • In Shopify Admin, go to Products

  • Click "Import" at the top of the page

  • Click "Add file" and select your CSV

  • Check "Overwrite existing products that have the same handle"

  • Click "Upload and continue"

  • Review the preview and click "Import products"

Required Field Mapping

Valuna Field

Shopify Field

name

Title

sku

Handle

description

Body (HTML)

price

Variant Price

Updating Existing Products

To update products instead of creating duplicates:

  • Include the Handle column with existing handles

  • Check "Overwrite existing products that have the same handle"

  • Only include columns you want to update

HTML in Descriptions

Shopify accepts HTML in the "Body (HTML)" column. Valuna exports preserve formatting including headings, lists, bold, and italic text.

Image Handling

To update images via CSV:

  • Image URLs must be publicly accessible

  • Use the "Image Src" column for main product images

  • Multiple images require separate rows with the same Handle

Common Import Errors

  • Invalid Handle: Must be lowercase, no spaces (use hyphens)

  • Price format: Use numbers only, no currency symbols

  • Missing required fields: Title and Handle are always required

Tip: Export your products from Shopify first to see the exact format. Use that file as a template to ensure column headers match perfectly.

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