What Is a Format?
A format is a predefined structure that determines how product content is written and displayed in your webshop. It defines the building blocks of your description — such as headings, lists, and paragraphs — and the order they appear in.
Two Ways to Create a Format
When setting up your Product Description format, you have two options:
1. Manually Create
Build your format from scratch by adding individual components.
You choose which components to include: Header, List, or Paragraph
You arrange them in the order you want
Components do not include a purpose — meaning the AI won't know what a specific heading or paragraph is meant to communicate
Best for teams that want quick, straightforward control over their description structure.
2. Upload a File
Let AI analyze an example product description and generate a format for you.
You upload an HTML file of one of your existing product descriptions
AI analyzes the structure and creates a format automatically
Each component gets an AI-generated purpose, so the AI understands what each section is meant to convey (e.g. "Highlight key product features" or "Summarize product benefits")
Best for teams that already have a description style they want to replicate consistently.
How to Create a Format Manually
Go to Brand Voice Configuration
Open the Product Description section
Under Format Type, select Manually Create
Click Add Component to start building your format
For each component, choose the type and configure its settings:
Header
Options:
h2,h3,h4,h5
Paragraph
Length options:
short,medium,long
List
Number of items:
3to7
Arrange the components in the order you want them to appear by dragging them into position
Optionally toggle Bold and Italics preferences for the output
Click Generate Test Output to preview your format with a real product
Once satisfied, click Save Brand Voice to apply
Example Manual Format
A typical product description format might look like:
1. Header (h2)
2. List (3 items)
3. Paragraph (medium)
This would generate a description with a heading, followed by a short bullet list and a medium-length paragraph — applied consistently across all your products.
How to Create a Format by Uploading a File
Go to Brand Voice Configuration
Open the Product Description section
Under Format Type, select Upload a File
Click Upload Format to open the upload dialog
Drag and drop or click to select a file containing an example HTML product description
Click Analyze File
Valuna's AI will analyze the structure and generate a format with components and their purposes
Review the generated format and adjust if needed
Click Save Brand Voice to apply
What to Upload
Upload an HTML file (or a text file containing HTML) of one of your best product descriptions. This should represent the structure and style you want to replicate across your catalog. The AI will extract the structural pattern — not the specific content — and use it as your format template.
Manual vs. Upload: Key Difference
The main difference between the two approaches is component purpose.
Manual: You define the structure (e.g. a heading followed by a list), but the AI decides what content to put in each component without specific guidance.
Upload: The AI not only detects the structure but also assigns a purpose to each component (e.g. "This heading introduces the product category" or "This list highlights key specifications"). This means the generated descriptions are more targeted and context-aware.
If you have existing descriptions you're happy with, uploading is the recommended approach.
Preview Before Saving
Before finalizing your setup, click Generate Test Output to preview how your product descriptions will look for real products. This costs 1 credit and helps you validate structure, component order, and readability before applying it store-wide.
Save Your Configuration
Once you're happy with the preview, click Save Brand Voice to apply your Product Description format.
Your descriptions will now be generated consistently, automatically, and in line with your brand — at scale.