Customize how Valuna writes content to match your brand personality with 40+ adjustable settings.
Accessing Brand Voice Settings
Go to Settings
Click "Brand Voice"
Create a new brand voice or edit an existing one
Voice & Personality Settings
Control how your content sounds using sliders (1-10 scale):
Setting | Range |
Formality Level | Super casual (1) to extremely formal (10) |
Enthusiasm Level | Calm & measured (1) to extremely energetic (10) |
Conversational Voice | Impersonal (1) to intimate conversation (10) |
Humor Tone | Purely factual (1) to playful (10) |
Content Focus Settings
Control what your content emphasizes:
Setting | Range |
Benefit Emphasis | Feature-focused (1) to pure benefits (10) |
Technical Detail Level | No technical details (1) to maximum technical depth (10) |
Use Case Specificity | Generic usage (1) to hyper-specific scenarios (10) |
Sensory Descriptiveness | No sensory language (1) to maximum sensory immersion (10) |
Formatting Options
Configure how content is formatted for your CMS platform:
Heading tags (h1, h2, h3, etc.)
Bold and italic formatting (strong/b, em/i)
Bullet list style (ul-li, -, *, •)
Line break handling
Platform-specific HTML or plain text output
Valuna supports formatting for Shopify, Magento, WooCommerce, BigCommerce, Shopware, PrestaShop, Lightspeed, Wix, and more.
Luna AI Assistant
Luna is the AI that generates your content. It uses a three-step workflow:
Product Analysis: Understands your product data and context
Content Generation: Creates descriptions using your brand voice settings
Quality Control: Reviews content for authenticity, removes clichés and marketing fluff
Luna automatically filters out overused terms like "revolutionary", "seamless", and "game-changing" to keep content authentic.
Country & Sector Presets
Start with optimized presets for your market:
Country presets adjust formality, energy, and style for local preferences
Sector presets (Fashion, Electronics, Home & Living, Health & Beauty) fine-tune technical depth and benefit emphasis
Combine country and sector for market-specific optimization
Multiple Brand Voices
Create different brand voices for different needs:
Different product categories (luxury vs. budget lines)
Different customer segments (B2B vs. B2C)
Different languages or markets
Select the appropriate voice when generating content or assign voices to product groups.
Custom Instructions
Add specific guidelines that Luna follows when generating content:
"Always mention free shipping over €50"
"Focus on sustainability and eco-friendly materials"
"Include warranty information"
"Avoid competitor brand names"
Tip: Start with a country-sector preset, then fine-tune individual settings. Changes only affect new content - regenerate existing products to apply updated settings.